I am an interdisciplinary designer whose work explores the relationship between the cultural domain and local space. I work with a range of tools, media, and disciplines, guided by a consistent focus on contemporary art, culture, and design. Language plays a central role in my practice, particularly the transformation of words and ideas into design objects. I am the founder and partner of Shual (“Fox” in Hebrew), an independent studio for visual communication. I teach design and typography in the Department of Visual Communication and the master’s program at the Bezalel Academy of Arts and Design in Jerusalem.